Bellamy’s Organic Farms is one of Australia’s largest organic apple orchards. The company also produces and markets a range of organic baby food products for supermarkets and health food stores nationally. With the growth of the organic sector, Bellamy’s Organic Farms began to expand their product offering and other innovative programs including Adopt An Apple Tree. They turned to Icon Partners branding and design who have extensive experience in the FMCG industry, consumer branding and marketing.

• Master brand design and commuication architecture
• Development of consumer brand name and logo mark
• Brand visual design language and segmentation
• Brand application systems and master brand guidelines
• Corporate program stationery and collateral support material
• Environmental design development
• Print management