byAngelique is a new boutique cosmetic company that designs and produces innovative products for the cosmetic industry. Icon Partners is the brand custodian implementing all its marketing and advertising programs including marketing and advertising strategies, product development and overall design, POS, merchandising, packaging design, magazine & press media and online strategies.

• Competitor and market audits
• Naming strategy and facilitation program
• Master brand design and sub brand architecture
• Master visual language for offline and online development, Icon Raremedia
• Brand systems and design guidelines
• Advertising and marketing strategies including magazine and press design
• Packaging design, product segmentation and implementation
• Art direction, photography and styling
• Collateral support design including sales programs, merchandising, postcards and Point of Sale