Handee is the leading brand in the domestic hygiene sector of the Australian and New Zealand market and was looking to revitalise its brand and product offering to the market place. Icon Partners branding and design expertise in developing successful holistic brand and packaging campaigns gave them the opportunity to manage the project from start to finish.

• Master brand design and development
• Evolution of the primary brand and logo mark
• Brand architecture and visual language
• Brand systems and guidelines
• Packaging design and implementation
• Total range segmentation and communication hierarchy
• Mnemonic device design and execution for TVC and Multimedia launch campaign integration
• Towel print design and illustrations