Established in Australia in the 1950s, Unibic has been a manufacturer of fine specialty biscuits, cakes and pastries for over half a century.
Today, Unibic is Australia's fastest-growing, specialty biscuit company delivering innovative quality products to national and international markets.
Icon Partners' expertise in brand and packaging design was awarded the task of developing Unibic's new range of classic style cookies in a gusset bag packaging format. The result has been a great success with double shelf facings across 4 variants and strong cut through and shelf presence.

• Master brand and sub-brand hierarchy
• Master design template architecture
• Range segmentation and variant differentiation
• Development and execution of packaging design
• Styling and art direction
• Food photography