Instant Chef’s philosophy is to make the best tasting ready meal kits using quality and fresh ingredients delivered in convenient packaging for people on the move or time poor to cook their own meals. Icon Partners branding and design were employed to create and develop the brand from scratch including sourcing suitable packaging materials to print management.

Deliverables:

• Competitor and market audits
• Naming strategy and facilitation programs
• Master brand design and brand architecture
• Visual language development and range segmentation
• Packaging design and implementation
• Packaging material sourcing
• Collateral support including sales programs, merchandising and POS
• Vending machine development programs
• Print management