Kraft Vegemite is one of the most recognisable iconic brand in Australia and its heritage is unmatched by any other spread brand on the market. Introduced in 1923, it has evolved to become part of the Australian culture and was set to celebrate its longevity by launching the nation wide ‘Billionth Jar’ promotion.
Icon Partners’ expertise was employed to create and develop Kraft’s largest promotional campaign in the company’s history, Vegemite 1 Billionth Jar Promotion.
A fully integrated campaign was required to execute the biggest promotional activity including label design, POS and in-store merchandising communication.

• Vegemite Billionth Jar total integrated campaign
• Vegemite Billionth Jar packaging design
• Vegemite Billionth Jar POS design and development
• In-store promotional graphics for Billionth Jar Promo
• Vegemite Billionth Jar full collateral communication support