A new start up company looking at entering the grocery seafood market. Icon Partners branding and design was briefed to fully develop a branding and packaging strategy for the Ocean Blue brand. The task involved competitor and market evaluation, product segmentation and differentiation (usage of serving suggestion), clear brand and communication architecture, prior to developing a high impact visual solution that stood out at POP.
Icon Partners also developed the corporate company identity for MaxFoods.

• Competitor and market audits
• Master brand design and brand architecture
• Visual language development and design
• Total range segmentation and communication hierarchy
• Packaging design and implementation
• Art direction, photography and food styling
• Shipper carton design