Random Harvest distributes its extensive range of premium sauces, marinades, tapenades, sweets and jams through specialty and department stores, including David Jones and Myer. Icon Partners’ expertise in branding strategies, complex packaging segmentation and campaign implementation experience awarded them to create Random Harvest’s master brand architect.

• Master brand design and brand architecture
• Visual design language development
• Master product and range segmentation over 120 products
• Packaging design and graphic systems
• Master template applications