Roccas Deli manufactures gourmet crispbread products and was looking to expand their product offering from their successful product launch of Roccas Baker Chips. Icon Partners branding and design was commissioned to develop a new range of Deli Style Mini Flatbreads, which included the revitalisation of the brand mark. This involved creating a visual language framework in line with its Deli positioning, premium quality, natural and contemporary brand positioning.

• Development of primary brand name and logo mark
• Brand architecture and visual design language
• Packaging design and implementation
• Range segmentation strategy and development
• Print management