Shaver Shop is Australia’s number one personal grooming specialist retailer with over 52 stores nation wide. Icon Partners worked in partnership with Shaver Shop to deliver all its marketing and advertising programs including magazine and press media, catalogue campaigns, POS, merchandising, packaging design, in-store development and strategic online campaigns.

• Master brand design and brand architecture
• Master visual language and templates
• Master brand systems and design guidelines
• Retail print campaign linked with online communication strategy, Icon Raremedia
• Design and development for catalogue campaigns, in-store POS, merchandising systems, advertising (press and magazine), environmental graphics
• Packaging design and implementation
• Art direction, photography and styling
• Event campaigns and management