Independent Sports is the retail brand created by The Team. The Team is the collective buying group of Independent Sports stores joining forces to form a national buying group. Icon Partners branding and design was engaged to present its recommendations and strategies by providing a holistic approach to branding, marketing and communication campaign.

• Competitor and market research
• Stakeholder interviews and workshops
• Brief formulation and project scoping
• Master brand design and development
• Master visual design language and brand architecture
• Brand application systems and development
• Master guideline documentation