Waterthins specialises in the manufacturing and distribution of premium baked entertaining and snacking products. The company has been working with Icon Partners branding and design for the past 5 years in developing overall branding and consumer packaging requirements locally and overseas. With the addition of new and innovative products to the current range offering, both companies agreed this was a good opportunity to evolve and refine the master brand and design template to ensure consistency and future growth and market opportunities.

• Evolution of the master Waterthins brand and architecture
• Development of sub brands and execution
• Range segmentation and product differentiation strategy
• Packaging design and implementation
• Art direction, photography and food styling
• Print management