Waterthins specialises in the manufacturing and distribution of premium baked entertaining and snacking products and recently launched a new range of light & flaky layered puff pastry; ‘Savoury Straws’. Icon Partners branding and design is Waterthins’ preferred brand and consumer packaging agency providing high quality considered solutions for its target market and maintaining the company’s core brand values.

• Development of sub brand name and logo mark design
• Brand architecture and visual design language
• Packaging design and implementation
• Range segmentation strategy and execution
• Art direction, photography and food styling
• Print management