Yella Terra is a well established name in the after market performance car industry. It has a very strong cult following with many enthusiasts aspiring to connect with the brand. Icon Partners branding and design was invited to evolve this cult brand to greater success by refining the visual signature, brand architecture and streamline its communication systems for business growth opportunities nationally and internationally.

• Master brand design and brand architecture
• Master visual language for all offline and online development
• Brand design application systems and guidelines
• Magazine media development